The brand


We like to keep things simple.

This is Fire And Pride in key words:


- environmental sustainability

- tasteful clothing with an eye for quality

- supports local companies

- the brand for you



The inspiration


Our collections are inspired by the power, and beauty of nature.

The logo for example is a lion which is a pride animal filled with the desire, and fire to grow stronger.

Besides our main inspiration we brainstorm and work together with many low-key clothing designers. In that way it is not only inspiring but also beautiful to see people working toghether on ideas and accomplishing a beautiful collection as a team.



The product


Our clothing is made from organic cotton that uses  less water. For example, we reduce water gasification in the textile industry.

Our textile is printed and/or embroidered in Belgium.